In the winter semester 2015, the story of the uibk shop begins. Initially, the first steps were taken as part of an entrepreneurship course in the Master’s programme in Strategic Management at the University of Innsbruck. In December 2015, for the first time hoodies with a mountain motif and the lettering “University of Innsbruck” were sold.
Interest in products related to Innsbruck University was high. After the entrepreneurship course also came to an end in the 2015 winter semester, the resulting project of a shop for university fan articles threatened to get stuck in children’s shoes. As a 100% subsidiary of the University of Innsbruck, we, iui – innsbruck university innovations, were allowed to take on this very interesting project and continue working on a concept for the uibk shop.